Dan Jesrael Mutia

12+ years of
measurable
SEO results.

SEO Specialist and Marketing Manager based in Dipolog City, Philippines. Serving founders and teams across Australia, the US and Asia.

Portrait of Dan Mutia

My story

Strategy without
execution is just
a slideshow.

I do both. Over twelve years I have moved from marketing assistant to running full SEO programs, and the through line has always been the same: real, measurable outcomes over vanity reports.

I work hands-on with founders, marketing teams and agencies. That means I own the project end to end, from the first crawl to the final report, and you always know exactly what is happening and why.

0Years in SEO
0Live projects
0SEO platforms mastered
0Continents served

How I work

Four principles.

Audit deeply

Find the real constraints before touching anything.

Plan transparently

Clear roadmaps tied to revenue, no jargon screens.

Execute personally

I do the work myself. No outsourced juniors.

Measure honestly

Reporting that shows wins and gaps alike.

Sample case study

A site, rebuilt.

A full technical and content rebuild that turned a leaking site into a compounding asset.

80 → 30%Bounce rate
+1m 25sTime on page
↑Keyword rankings
↑Conversions

Portfolio

Sites I've
built and ranked.

Brokers National

brokersnational.com.au

Sunsational Decks

sunsationaldecks.com

Airtek Dehydrator

airtekdehydrator.com

Copy School

copyschool.com

Tea Blossoms

teablossoms.com.au

Dr. Ritamarie

drritamarie.com

Career

Experience.

Remote • June 2022 – January 2026

SEO Specialist at Functional Health Coach

What I did

  • Built and ran end-to-end SEO strategies for health and wellness content.
  • Keyword research and competitive analysis to find high-value opportunities.
  • Technical audits covering crawl errors, broken links, redirect chains and XML sitemaps.
  • On-page optimization: meta tags, heading structure, internal linking and URLs.
  • Content calendars aligned to keyword trends and search intent.
  • Backlink building through strategic outreach and guest posting.
  • Monthly reporting in Google Analytics and Search Console.
  • Local SEO via Google Business Profile and directory listings.
  • Email campaigns in MailChimp, ActiveCampaign and ConvertKit.
  • WordPress builds with Divi, Thrive Architect and Elementor.

Results

  • Grew organic traffic and rankings for competitive health keywords.
  • Cut page load times and improved Core Web Vitals.
  • Built repeatable SEO workflows and documentation.

Core competencies

What I bring.

Tools & platforms

The stack.

SEO & Analytics

Google AnalyticsSearch ConsoleTag Manager SEMrushAhrefsMozSerpStat SE RankingCognitive SEOScreaming Frog

Reporting & Data Viz

Google Data StudioLooker Studio

Email Marketing

MailChimpActiveCampaignConvertKitKeapSysteme.io

CMS & Builders

WordPressDiviElementorThrive Architect

Advertising & PPC

Google AdsFacebook Ads

Social Media

HootsuiteFacebookInstagramLinkedIn

Design & Graphics

Photoshop CS5CanvaCapCutDescript

Office & Productivity

Microsoft WordMicrosoft ExcelMicrosoft OutlookGoogle Drive

AI Tools

GeminiClaudePerplexity

Education

Background.

  1. 2005 – 2009

    BSc, Management Accounting

    Andres Bonifacio College.

  2. 2004 – 2005

    BS Nursing (undergraduate)

    Liceo de Cagayan University & Dipolog Medical Center.