Case studies
Over ten years across CMS platforms, themes and builders, paired with hands-on SEO implementation. Because I understand how site architecture drives SEO, I catch technical issues many specialists miss, and I make data-driven calls instead of guessing, from technical audits to content strategy and performance tracking.
A core product page was thin at only 360 words, lightly structured, and not ranking for its target terms. The site needed an end-to-end SEO overhaul rather than a quick patch.
Tracked: organic traffic, keyword rankings, bounce rate, time on site and conversions, through Google Analytics and Search Console.
High-ranking pages were pulling solid traffic, but bounce rate sat at 80% and the average session lasted about 8 seconds. Digging into the behavior flow, the landing pages were dated: content did not match search intent, pages loaded slowly, and the calls to action were unclear.
Tracked: bounce rate, session duration, keyword rankings and conversions, through Google Analytics and Search Console.
Design & social
Results in numbers
What I bring
Maintaining and optimizing sites on WordPress, Elementor, Shopify and similar platforms: page speed, mobile responsiveness, UX flow, navigation and conversion-focused CTAs. I build landing, service, lead and campaign pages that increase inquiries.
Keyword research by search intent and revenue potential, on-page and metadata optimization, internal linking, and technical SEO across crawlability, indexing, schema and performance. Plus local SEO, Google Business Profile, citations and authority content.
Support for paid campaigns through high-converting landing pages, ad creatives, banners and promo assets. I keep the message consistent from ad to landing page and focus hard on conversion.
Canva, Photoshop and more for flyers, brochures, event materials, social graphics and branded templates. Consistent branding, designed to drive action.
GoHighLevel and similar CRMs for automated workflows, nurture sequences, email and SMS outreach, lead tagging and reporting dashboards that speed response time and lift retention.
Editing short-form video, reels and ads for social and web. Polished visual content aligned to campaign goals that strengthens brand presence.
Hands-on with
Built and optimized sites, implemented schema markup, managed site structure for SEO, optimized site speed, and ensured mobile responsiveness.
Daily monitoring of organic traffic, top content, rankings and user behavior. Tracked crawl errors and Core Web Vitals, submitted sitemaps, and built custom reports and segments for actionable insight.
Keyword research, competitor analysis, backlink audits, technical audits, rank tracking and content optimization recommendations.
Created ad copy, managed keyword targeting and bids, and set up conversion tracking.
DAN